Skip links

What a Man Knows About Hormones That You Don’t – Hot Flash Health Podcast #5 – Bradley Goldman – Founder Nutrition Built Strength


Dawn & Courtney: Hey, happy Friday. Welcome to Hot Flash Health. I am Dawn Fable. And I am Courtney Mimusha. And we have the incredible Bradley Goldman, who is not a dad bod. Bradley is the CEO of Nutrition Built Strength and has approached fitness in such an interesting capacity.

We’d love to hear a little bit more about you, Bradley, and what you’ve done. And then we’re gonna encourage you to take off your shirt and show the ladies a little bit of action. What kind of dad bod you are.

Bradley Goldman:Oh, Dawn, thank you so much for having me on. Uh, getting me to take my shirt off is never going to happen these days

thank you for having me on. to be a guest on hot flash out. As a 35 year old man is quite the honor. It’s something that I have to bridge all the time when discussing, nutrition and weight loss and menopause and hormones.

And why am I qualified to speak on a matter that I’ve never experienced? So, um, I’m very, very grateful to be on. Thank you.

Dawn & Courtney: That was one of my questions, but we’ll dig into that. And I think you’re quite certified. Yeah. So tell us about your background. Tell us what led you into, the curation and vision of nutrition built strength.

Bradley Goldman: Why I decided to, you know, start to look at the industry and help women who are getting no answers. You mean,

so a little bit of my back story. So, this was never the trajectory my life was supposed to go. I was a kindergarten teacher once upon a time for two and a half years in Beverly Hills, at a private Jewish school, realized I couldn’t hack that.

Left that, went back to school, um, and, uh, build my personal training business.

It was be strong, stay fit. , had it for about eight years, in Beverly Hills . 2020 hit, I watched my eight year business crumble in 14 days. , at the time I was married, , my daughter was on the way, a single income household.

We’d only had the house for maybe like a year, , and lost everything. , and I had to find a way to pivot. And I had always, I was a sports nutrition specialist and a strength and conditioning coach. , I always had a passion for nutrition, , because as a bodybuilder and power lifter, there’s, you can do, you can move your body all you want.

If your nutrition is dialed in, you’re never going to get the physique that you want. And the more that I dove into research or lack thereof, started finding out that nutrition plays a bigger role when it comes to longevity and things like that. Nutrition built strength. It was a Hail Mary.

I had a pretty skewed relationship with food, , post competing and powerlifting and bodybuilding for, you eight or so years. , my relationship with food, my relationship with my body image, all of that changed when we were trying to have my daughter, , I was infertile from the years of steroid abuse.

I had to go through IVF treatment, which meant obviously no steroids, which meant my body changed drastically and then throw the pandemic on top of it. Now I don’t have a gym. My world was turned upside down. Through creating nutrition, built strengths, we were predominantly working with women, , back once upon a time, it was just me.

To be quite frank, I built the business because I can help you build a butt and I was good at it.

. I realized the lack of proper narrative that was being fed around weight loss when it came to women. We actually ran a sample study back in 2020. What helped us build the program we have today.

Found there’s two statistics done out of Washington State University. Those two statistics are kind of what helps us build the program. It was that 95 percent of women that have done any kind of weight loss program in the last 10 years of their life have gained and lost the same 5 to 10 pounds more than once.

What does that tell me as a business owner that tells me that we haven’t solved the yo yo dieting problem where you’re creating. More problems than we are solutions. And for an industry that’s been around since 1863, that’s absolutely fucking appalling.

The second was that the average woman puts on about seven pounds per year off of a 48 hour eating window.

Typically being Friday, Saturday, Saturday, Sunday. So again, how do I interpret that? We haven’t solved. We can binging. And the people that are suffering the most are women.

And what does that tell me? That means my daughter is going to suffer. So that’s not okay for me.

Dawn & Courtney: You bring up yo yo dieting and all of the misconceptions and misinformation out there on social media and then following your social presence, Bradley, you do an amazing job of really squashing all those misconceptions. Can you talk about, the three to five top misconceptions that menopausal or middle age women are hearing and being fed that are complete and total bullshit as it pertains to nutrition

Bradley Goldman: I would, I would love to keep it to three to five. Let me do my best. One of the biggest misconceptions is first that you need to eat the same caloric value on a daily basis. Both of you have children. Both of you are parents, both of you are menopausal, I can confidently say that it is not natural for any woman or adult for that matter, especially if you have children, to eat the same in terms of a behavior standpoint Monday through Friday as you do on Saturday and Sunday, it’s not natural, it’s not normal, why?

Because by the time we get to Friday, guess what? We need a fucking drink. By the time we get to Saturday, we’re Ubering all the kids around, all the

Dawn & Courtney: three o’clock

Bradley Goldman: Naturally speaking, if we’re going to look at weight loss as something long term and sustainable, we have to look at what our natural behavior patterns. And it is not normal to expect that somebody to not indulge a little more on the weekend.

So telling somebody to eat the same caloric value Monday through Sunday is going to be a failing approach. And we’ve seen that time and time again, because that’s not how our bodies. How our lifestyles are set up. They’re not. I know as a dad, I promise you by noon on a Saturday after being running around baby girl all day, I’m like, I’m, I can go for a margarita.

The, the idea that you have to eat the same amount of food on a daily basis is you can do it that way. But it doesn’t have to be done that way. is that calories in calories out doesn’t work once you’re in menopause.

I just went on a huge rant on my story about this. That is, that is, that’s a battle I have to fight on a daily basis because somebody was like, calories in calories out doesn’t work because of hormones. Hate to break it to you, but it does.

As somebody who deals with hormonal imbalance, who’s on TRT the rest of his life, I promise you calories in calories out still does work even with menopause. And the, the analogy I always like to use is if you’re going to use hormones as an excuse, totally fine. But CICO is still how we’re going to elicit waste loss.

And here’s my, here’s the analogy I like to use. If we look at competitive bodybuilders, the big guys that have like, 2 percent body fat that have a massive amount of muscle and almost no fat ratio. If we were to use the basic equation, Mifflin St. George equation to determine their caloric intake, it’s not going to be entirely accurate.

Why? Because they have a variable. In there that we cannot mathematically account for hormones, steroids. Okay. When it comes to menopause, we are looking, yes, at your height, your weight, your age, and your projected level of activity. But what’s the thing that we can’t account for from a mathematical equation hormones.

So when you’re applying CICO and you don’t have an expert to account for the hormonal changes to make sure that calories and calories out, , are going to work. You’re going to fail every single time and twice on Sunday. But if you’re trying to do it on your own, you’re going to feel like, yeah, calories and calories out. Don’t work. Also, then there’s a whole psychological dieting versus actually physically dieting. The third misconception is that carbs are bad. Carbs are bad. I mean, there is nothing more fucking infuriating than when people go, I have insulin resistance. Do you? Have you checked your T3 levels, your free T3? Because that’s how, that’s one way we’re going to determine if you’re actually insulin resistant.

I can’t eat carbs. Carbs make me fat. No, you eat too much. Period. End of story. You stopped eating carbs. Right. You stopped fucking eating carbs for months, and then you decided to slowly start to put them back in, but you didn’t take away from the core value from anything else you’re eating. So it’s not the carbs that are making it impossible, it’s that you didn’t adjust everything to account for putting the carbs back in your life.

Dawn & Courtney: Well, I bet too, people like don’t know that carbs are hidden and stuff, right? I mean, obviously, like a lot of people aren’t reading ingredients and if they’re like, I didn’t have a bowl of pasta, but I’m still like, they don’t know they’re consuming carbs.

Bradley Goldman: It’s not enough to have carbs. Like, let’s, let’s get really remedial. I’ll talk about my dad for a second. If I was like, dad, what’s the difference between a fruit and vegetable? He’d look at you, fucking deer caught in headlights and couldn’t tell you the damn difference. Okay. Honest to God.

. And most people can’t. There’s this really skewed notion when it comes to weight loss.

I am the expert. I know how to do this. Okay. Where else in your life does that apply where you’re actually not the expert? Cause I can tell you right now, both of you have lovely hair and I’m sure that you don’t go into your bathroom, take out some shears and start fucking cutting your hair and dying it.

Is it fair to say that you go to a salon?

Dawn & Courtney: I went yesterday, thank you for noticing. Oh, I never dye my hair,

Bradley Goldman: Oh, you go get your haircut to get your haircut or colored. You don’t do it yourself, right? Cause you’re not the expert.

Dawn & Courtney: And I’m now scheduling appointments for my chin hairs, you know, with, with menopause you get chin hairs. I need that. I’m losing hairs in my beaver and they’re just, they’re on my chin.

Mine are all gray. Mine are gray.

Bradley Goldman: People, there is this, um, there’s this ego to it that they have to do it on their own and nowhere else in our life.

Unless you’re a dumb man, which is most men. Do you look at things and go? I actually don’t know how to do this. I’ve tried to do this and I failed at doing this, but I’m going to keep fucking doing it on my own. No, go hire yourself an expert expert that right. The expert that knows how to do this for you, but to take it a step further, the expert who is in the industry of health and longevity.

And health care, not sick care. And what do I mean by that is things like Weight Watchers. Weight Watchers has something that I fucking hate. It’s called the lifetime membership. If you have a lifetime membership, guess what? You never want your patients or your clients to ever stop working with you. And that should never be the goal.

Dawn & Courtney: Mean, Oprah hates it too. She just dropped it. Yeah, she did. Oprah’s like, done.

Bradley Goldman: When it comes to weight loss, the reason people fail so much is be, first of all, they’re finding people that aren’t qualified to work with them. The 20 something year old fucking Instagram, TikTok influencer who has no kids, has never gone through pregnancy, has never gone through divorce, has never had a parent die.

Who’s never had a child. Who’s never had to manage three different fucking schedules telling you that like everyone has the same 24 hours. You can make work, shut the fuck up.

Dawn & Courtney: Bradley, you’re sort of like a menopausal woman. Like I think that this is all rubbing off on you because , you’re, you’re flying fox or going out the window, , you say it how it is. And I love it. It’s so refreshing because this is a, , this is something that middle aged women do not recognize that your typical nutrition or exercise program Is not the same as it was in your twenties or thirties, and you’re addressing it with reality and you’re dressing it with empathy and you’re addressing it with empowerment, which is the coolest part about it.

Why is there a Deficit or absence of people like you out there.

Bradley Goldman: Personal opinion is that as women, you are the ideal demographic. For any weight loss company. Why? Because your fucking mothers, when you were eight years old, took you to their Wednesday night weight watchers meeting and you saw them chomping down, , Atkins bars and slim fast shakes and going there and clapping for fucking Becky, the neighbor who lost the same five pounds, eating a thousand calories a day for the 12th time.

And you are the ideal. Pray. And without that, if you are not prayed, that means they have to address the bigger issues in the industry.

Dawn & Courtney: . That is so true. It’s like monetizing women, fat people in desperation.

Bradley Goldman: absolutely. I love the word fat because people take the word fat as a negative thing. Fat is just a descriptor. And depending on who you’re talking to, it’s either descriptor or it’s a negative connotation. But if you look at men, men aren’t sold 12 different fucking razors to shave your legs.

I shave my legs, just so you know, but, and I use a Venus.

Dawn & Courtney: Can we see your legs too? I use a Venus too. Wait, maybe we’re gonna see your, your legs hot. Hot. Your hot leg. Oh, yeah. Although I love your, you missed it, Dawn. I love your fiance, so I mean, she did good.

Bradley Goldman: , at the end of the day, beauty is something that has been predominantly and almost entirely fed to women to prioritize. And that’s what the weight loss industry goes at when they really should be going at.

If we’re talking about weight loss, it shouldn’t be about beauty. It should be long term and sustainable health. And I think that’s one of the biggest issues. And because that is not easy to market. That is not easy to sell. ,

Dawn & Courtney: do you feel like there’s a transition though? Because I feel like a lot of us now are more focused on like. Self care and mental health and you know, loving our bodies and and our communities

Bradley Goldman: this weird paradigm where I think there is a portion of people that are starting to look at things differently.

I say all the time, if I can leave this world a little better for my daughters and they can look and say, you know, Ava can be like Bradley tried and Kennedy goes, my daddy did everything to help future generations.

I know I’ve done a good job, , but I think with that shift. There is then going to be this weird gray area of people that go, well, if this hasn’t worked and it has been predatory and we’re starting to shift, there’s gonna be a section of people that go all the way the other direction where we start to negate the science where we are anti the science

If the weight loss industry relapse rate for putting weight back on is over 90%, and every question always has an agenda and the agenda was essentially to get to, if this is just the way it is, why does anybody try? Well, I mean, that’s ridiculous.

That’s like saying, okay, so because we have an obesity epidemic in this country and people are dying and it’s just, just the way it is. We should negate all the science and stop trying. No, that’s not the answer. The answer is the sciences. If we can all agree that the science is true and factual and non negotiable, most people can get to that agreement

If we can agree on that, then it’s not the science that’s the problem. It’s the science. It’s the education and application of the science. That’s the problem. And I think to get to that middle place, which is what we do, which is essentially what we built this whole program off of.

We can all agree that calories in calories out elicits weight loss with four different metrics that we use to determine what that caloric value is.

Great. If we can agree on that, then what is the gap? But I think to get to that middle. Is very hard for some people because this in their mind, the industry has failed them for so many years. It failed them. It failed their mothers. It failed their grandmothers. So why, if the, if the problem hasn’t been solved even a little bit or it’s gotten worse, why am I to trust in that industry?

So back to your question. I do see that shift slowly happening, but I think with that shift is going to come. The complete other side that’s going to then have to be battled and brought to the middle. Really no different than politics.

Dawn & Courtney: What are the four, you, you talk a lot about it, Nutrition Built Strength, your four pillars of how you approach, , this program, this very customized, realistic, and sustainable program.

Bradley Goldman: Integrity is one. And when we talk about integrity, we say integral to the science. , we literally have the most credentialed experts.

We have registered dietitians that have at least three years of clinical experience under their belt. They have their master’s in shit. . And the registered dietitians that work for us, they’re all women. Why? Because they’re women that understand women and we predominantly serve women.

Dawn & Courtney: Man, you are either like crazy or the most brilliant man in the entire world surrounding yourself with women everywhere and mind you menopausal women. Like we’re batshit

Bradley Goldman: And the second one is communication.

First of all, communication is lost on us. Thanks to social media, thanks to cell phones and things like that. Communication, not in the necessarily just the frequency, but how we communicate. Most people. Have a hard time, especially women, because you’re expected to be able to spin all the dishes while you’re standing on one foot, juggling 1200 other things,

When it comes to communication with our clients, our registered dietitians use a style of communication called motivational interviewing, essentially starting to educate. Through behavior on how to help these women instead of our registered dietitians constantly saying, what do you need?

What do you need? Having them ask for their needs accountability. If I asked the two of you outside of you too, when you struggle, how big is your list of people that you can call? That you would call without, without even blinking five

Dawn & Courtney: Yeah, my mom always says you’re count yourself You Fortunate and lucky if you have five good friends, you can count them

Bradley Goldman: , they’re on this battle alone and you can’t, you can’t force your spouse or, you know, your better half to be on this journey with you or to support you in it. But you need accountability and you need somebody that believes in you and that’s going to understand you and going to be there for you when your spouse is like, it’s Tuesday.

And they want to order fucking pizza and you just made dinner at home. That’s going to work for the whole family. And you have to, you need to navigate that. How do you navigate that? I’m in the last of family. We’re a family owned company.

When we design the program, there’s certain things that we put in place because I’ve heard way too many times that, you know, one of the things they hate about working on their weight loss or the nutrition is I make this, you know, warm, Dinner for my family. I make taco Tuesday on, on, on Tuesday. And I’m over here eating fucking ice chips and a plate of sadness.

Mom should never be the one who takes care of everybody. And then just sitting there choking down her fucking ice chips and sadness, you know, with tears coming down her face with no results. Like that should never be the way it is. Cause that’s not realistic.

Dawn & Courtney: And we are having so much fun with Bradley Goldman, we think that we really need to have him on for like three or four hours, or better yet, part one, two, and three. Totally, part one, two, and three. Or you can be the ambassador, the male ambassador of Hot Flash Health, which I actually want to bring up a really interesting topic, which we touched on before.

You said, and thank you for sharing your vulnerabilities and being true and honest. You said that you struggled with fertility and you said that you are also on hormones yourself. As a man, can you speak to that? And even more so as a woman, us as women, how do we identify if our spouses, partners, whatever, might need to go

Bradely Goldmandefinitely.. Things that you’ll notice. If all of a sudden, if they’ve been, let’s say like really active or really energetic and they see a. Drastic change in their energy levels. Um, if they see a drastic change in muscle loss with no changes to other things like diet or exercise, there’s a lot of facets here that it’s hard for me to say, look for these things because it can be like, okay, look at a decrease in muscle mass.

Okay. But also how they start exercising. Are they eating differently? There’s a lot of different nuances. I think one of the things I wanna say emotional or mental indicators would be if they’re a driven person, lack of drive, lack of, um, being energetic, lack of like a, a shift in mood. Again, granted that there’s no major life changes that have happened or things like that.

, I think that’s hard for. a spouse to detect. And I know the answer that most people are looking for is decrease in sex drive. That’s not the case because you can have, you can have a healthy testosterone level, right?

Dawn & Courtney: So, switching gears, how as a woman might you know that it’s time for you to start seeking support around hormone replacement therapy? Well,

 Bradley Goldman: things. Let’s say you do have a, we’ll say healthy sex drive. And all of a sudden you notice your lack of desire for sex again, granted that nothing has changed. Let’s say that you haven’t changed anything about your nutrition or your exercise routine and you see fat increasing for no reason.

Probably something to look at. Let’s look at your sleep. Let’s say you’ve always slept through the night just fine. And all of a sudden you’re having a hard time staying asleep. That’s a factor. Let’s say you, you know, when you picked up the kids from school, you’d be like ready to go. And all of a sudden when you pick up the kids from school, you’re like, Oh my God, this is a fucking drag.

Dawn & Courtney: What I’ve been dealing with and I think like when we started this journey together, it actually made me think about hormones is because, you know, you and I talked earlier, you’d lost your father, I’ve lost both my parents within three years. So I think like, I’ve been on this grief journey and thinking like, I don’t want to get out of bed.

I feel drained. I’m not sleeping very well. I used to be really energetic and I barely like, Have the energy to even do this podcast, you know, and I’m like a bubbly fun person. So I’m wondering like how, I’m wondering how women who, you know, the same thing are probably feeling like both of us, like just drained and like stressed with life and like snapping at our kids and wanting to chew our husband’s or partner’s heads off.

Um, you know, like, how can we tell, is it life or is it something that we

 Bradley Goldman: I think if you have it in question, you go get blood work done.

Dawn & Courtney: Okay. And then how can you support that from a nutritional and, um, physical sort of health journey as

 Bradley Goldman: so I think let’s go back to the blood work because you’ll go to a lot of doctors and it took me a long time to find a doctor that would listen. Because when you go get blood work done, . You have a range of it’s a normal range or it’s out of range.

It’s black or white. Here’s the thing as humans, we’re not black or white. So what looks normal to you, Normal for me may not actually make me feel normal. And with women, you get the shit on the stick when it comes to hormones. Cause they’re like, Oh, you’re all within range. And then you look at your blood pan and you’re like, but I’m on the low end of everything, or I’m on the high end of everything.

Okay. Then I’m not, I might be normal, but it’s not optimal. Especially if you’re still experiencing. Negative. Let’s say effects of the hormones that are changing within your body. And you don’t, you don’t know that. So just because the paper says normal, normal doesn’t mean optimal. And having to advocate for yourself for that is very, very difficult because again, we’re looking at. hormones or blood panels as black and white for things that are going to affect things more than just what’s your vitamin D level, what’s your white blood cell count, what’s your red blood cell count. They’re not looking at how testosterone, estrogen, progesterone, free testosterone, your T3, how they all play together.

Because they all play together. So just because one is within range, what is it doing for the other one? So that’s always, you have to find somebody that’s going to listen to you because , you’re going to know what feels good for you. You just are. From a nutritional standpoint, we tell people all the time we will, we monitor four different metrics.

We don’t just monitor the scale. We monitor your compliance. How compliant are you being? We’re monitoring the scale on a daily basis, because if we wait daily, we can see trends that occur. If we wait once a week, over 12 weeks, you’re going to step on the scale. You’re going to see 12 data points. And it might look like you don’t fucking do anything when really you’ve actually turned it down.

You just happen to be holding a lot of water because you had salt last night or your hormones are just rearing their ugly head. So even though you’re being compliant, the scale is just like big old fuck you. But we also measure your weight because we want to make sure that we’re monitoring you with four different metrics.

The goal is never to eat as little as possible as fast as possible. The goal is to keep you fed as much as possible for as long as possible, because the longer we can sustain that caloric intake at a higher level, the longer we can sustain that weight loss.

Dawn & Courtney: That actually makes me wonder, and I don’t know your thoughts on this, but, you know, having dieted like the rest of us women and men for centuries, do you look at like food and say, okay, like people should be eating five meals a day or is it like drink shakes or like, is there anything?

So you’re just mainly looking at calorie

 Bradley Goldman: So we typically design programs being breakfast, lunch, snacks, and dinner. Why? Because most people can eat a first meal a day. They usually eat middle of the day. They usually have snacks scattered throughout the end of the day.

And after dinner, when they go on a search and destroy mission in the fucking pantry and they have dinner, that’s the typical eating pattern that most people eat. Now, how we,

Dawn & Courtney: That’s me.

 Bradley Goldman: But when it comes from how many meals per day. What’s your lifestyle look like? Are you the executive level, you know, CEO who you have coffee and you’re running out the door in the morning? The only thing you get in is your coffee and you’re not hungry. And then at lunch, you’re at the office, but your lunch can be standard because you, it’s, you’re at the office Monday through Friday dinners with your family, but you eat typically most of the food you eat is around dinnertime because that’s the only time you actually have time to sit.

And you know that you’re a search and destroy mission fucking commander in chief at the end of the night. Okay. So instead of saying, we’re going to put you in the box and you have to do X, Y, and Z thing at X, Y, and Z time. Great. Let’s look at your lifestyle and then apply the science to your lifestyle.

, let’s not put our expectations on your lifestyle because that’s going to be a failing approach again, going back to the five, two split, how we designed things were. You have a little over caloric intake Monday through Friday. We give you more calories on the weekends and we let you literally anything from cookies to cocktails.

We don’t care as long as you stay within that caloric window, you’re going to see success and it’s going to be sustainable because it’s more realistic. But when it turns to going back to calories and calories out, you’re going to lose weight if you’re in a caloric deficit period. End of story. this also this thing, and this is happening a lot with the GLPs is people are losing the weight and look in the mirror and go, why do I still look fucking soft?

Well, because you were in a caloric deficit. You lost the weight. You also, you also, you also fat. You also lost muscle. So you lost muscle

Dawn & Courtney: , talk to us about your opinion on GLPs and semi glutide as a nutritional expert, particularly with our population of menopausal women that are flocking to these drugs. You’re looking at two of those flockers here. We’re mother flockers.

 Bradley Goldman: That’s a mother flockers. So I actually think the GLP ones are fantastic. I think the fact that we have such a big obesity epidemic in this nation, in this country, um, that I think the, the GLP ones are fantastic. Fantastic. In terms of that, we are coming up with a solution to the problem. Here’s my issue with the GLP ones.

It’s no different than fen fen back in the 90s. They’re overprescribed and they’re prescribed the incorrect way. GLP ones were made for a specific population of people typically, specifically being people who are obese. I’m looking at you too, ladies, both of you don’t fall into that category at all. But the problem with the GLP ones is if we look at the obese population, what is the typical thing they’re going to go for when it comes to their to reduce their weight?

Because it is a health concern because they are going to die if they don’t do something about it. Bariatric surgery. Now with bariatric surgery, here’s the step that the GLP one prescriptions are missing. Bariatric surgery requires behavior change before having the surgery. They usually say you have to lose X amount of weight before we perform, perform surgery on you, which means after the surgery, there are certain behaviors now that are instilled in this person to help them make sure that the surgery doesn’t backfire and that the results last and it’s actually sustainable.

And Realistic for them because they don’t just go into the surgery and then go back to eating, you know, fried wontons that they’re cooking on their stomach. Like we see in my 600 pound life. Okay. But the GLP ones, I mean, any Joe Schmo on the street can get GLP ones and start taking them with no behavior change.

And they’re going to see. Some sort of results, but what happens is when we get off the GLP ones, there is no behavior that was changed. So we’re going to see the same issues that we saw with fen fen. We’re going to see the same issues that we see with yo yo dieting. I think the GLP ones are great when they’re used for the particular population that they were designed for, , the biggest pitfall I see is the lack of behavior change that’s required for the patients.

To implement before using the drug to make the drug actually work longterm and sustainably.

Dawn & Courtney: So is it fair to say that in order for us to maintain our weight and the weight that we’ve lost, we will have to be on these things indefinitely?

 Bradley Goldman: It’s still so new. What the research was trending towards was that people who are on GLP ones, most of them will have to be on some kind of dose of it long term unless behavior change is implemented.

Dawn & Courtney: I am petrified to get off of semi glutide knowing that that weight will come right back. Right back. And I don’t love to exercise, but I have friends who are off of it now for like six months and they’ve maintained their weight, but they’ve also changed their diet. So they were used to maybe having shakes now.

They’ve changed some things where. I don’t know, you know, we’ve already talked about this, but with my diet, now on semi glutide, I don’t really want to eat crappy food, right? Like it doesn’t taste good. When I first started, I couldn’t really drink.

I think that there’s things that your body does change adapting to these drugs, but I’m, I’m with you. I don’t think it’s like a lifelong solution for us. And, you know, my health journey is like lately I’ve been like fainting and I don’t know if that’s has something to do with it.

My blood pressure’s dropped, I’ve told all my doctors, but like, it’s things that I’m like scared to lose, to gain the weight back. And that’s how much we fear as women. that we’re like jeopardizing our health in some time, you know, in some respect.

It’s sad. It’s like,

 Bradley Goldman: And Don, you’re you’re I love that you’re like, you’re like, I don’t like to exercise, you know, nobody believed it, but like, I don’t like to exercise either. I do it because I have to. But when it comes to your, what we’re talking about body composition, nutrition, and things like that, exercise is a very small portion of the equation.

Here’s what, if we look at it, let’s take the person who works out. Five days a week for an hour a day that’s 60 minutes out of your 24 hours, your caloric expenditure in that six minutes is not going to make that substantial of a difference. Now, if your goal is to change the way your body looks and to reshape the way your body looks, yes, strength training needs to be taken into account, but if your concern is just keeping a consistent body.

That’s your nutrition. Point Blank end of story. That’s what it is.

Dawn & Courtney: that’s so good to hear you say that because it’s daunting to think about having to exercise incessantly and really watch what you eat. And so that’s, that’s really refreshing. Now talk to me about this because on your social media profile, you bring up something really interesting, which is a very similar conversation I’ve had with my general practitioner or any physician out there for that matter.

That is why am I gaining this weight? And they tell me that it’s menopause. You say that is complete and total

 Bradley Goldman: I love that because that means they don’t have to come up with an answer. They don’t have to come up with an answer. They don’t have to come up with an answer. Oh,

Dawn & Courtney: now we know!

 Bradley Goldman: you’re 40 something? You’re gaining weight out of nowhere? It’s menopause. Can’t do anything about it. Just gonna have to suffer and grit your teeth through it.

And it’s just, put, put the last nail in the coffin and uh, start digging six feet and call it a day. That’s fucking ridiculous.

Dawn & Courtney: No shit, I had one doctor tell me, I said, I think I’m perimetopausal, and she said, Welcome to the club, you’re basically going to

 Bradley Goldman: Yeah. Because that’s the easy answer. Is that your GP? Was that your general practitioner?

Dawn & Courtney: Ish. Yeah, ish.

 Bradley Goldman: Yeah. Because otherwise they say, let me refer you to this endocrinologist. Let me refer you to this registered dietitian. It’s not that there’s no answer is that the answer is complicated as that the answer is going to work. The answer is going to take more than just the person in the white coat who wants to tell you to eat a thousand calories a day and they pull that fucking number out of a hat.

It’s going to take more work and it’s a lot easier to go, it’s just menopause. It’s just menopause.

Dawn & Courtney: That’s why people partner with somebody like you, right? I mean, you’re like the anomaly for women like us, you know, you and Jennifer, obviously the family business who are helping women navigate this and saying, look, there are many facets to health. You’re not just a general practitioner who’s like, look, you know, we can do some blood work, but you know, partnering with somebody on this journey for health, I think is the most important thing.

And having somebody like you guys in our back pocket who care and are, you know, motivationally Energizing us and telling us what to eat and do and where to sit and spend, whatever. I wish I could carry you around in my pocket, Bradley, but you’re like, I don’t think he’d fit. Your leg muscles and your arm muscles are far, far too, far too strong for this.

, you know, we have a lot of single girlfriends, her and I, sadly, as you approach middle age, you also go through relational changes, as you know, um, you recently proposed to an amazingly badass woman, your business partner, Jennifer Barker, um, who is 10 years older.

What advice do you have to all of our cougar friends where they could snap someone like you up who’s handsome, smart, empathetic,

 Bradley Goldman: don’t have any advice on that. Um,

know I say all the time. I’m like, I’m the lucky one. I honestly, I feel very fortunate. During, when I got divorced, one of my good friends that I’ve known since I was five, she got engaged within like, I think the first three months of my divorce.

And when she told me, she goes, I feel really weird telling you. I was like, don’t feel weird. , she goes, you probably hate, like, you probably think marriage is stupid. I was like, absolutely not. I think marriage is a wonderful, beautiful thing. If you do it right. I said, I think the problem is, is most people don’t do it right.

And I got lucky when I met Jennifer. I met somebody who I looked at and I went, here are all the skeletons in my closet. I’m gonna look at everything I did in my previous marriage, everything that I did wrong. I’m going to show you right out the gate. And if you’re still on board, okay, let’s try this thing.

But I think marriage is an incredible thing. I don’t think it matters about age. You know, we are 10 years apart, but generationally where we are, she was born in 78. I was born in 88, the nineties. Like when it comes to nineties music, like Davey Matthews band, like all the nineties, like Oasis, um, her college years were.

You know, my high school, middle school years, there’s a lot of generational things that even though we were years apart when it comes to pop culture, it was still part of our part of big parts of our life. Um, and

Dawn & Courtney: And you have the same passions.

 Bradley Goldman: drinking cocktails and wine. Yeah, absolutely. Um, invocation sex.

Dawn & Courtney: And, and exercising. And exercising,

 Bradley Goldman: My relationship with Jennifer is the second most valued relationship next to my relationship with my daughter and there’s nothing I wouldn’t do for my daughter and there’s nothing I wouldn’t do to make the relationship with Jennifer work and I think it just takes a matter of being vulnerable and being vulnerable and someone that you can look at.

Dawn & Courtney: You are a diamond in the rough, Bradley, in, in many regards. And we look forward to so many more conversations with you because you’ve been an absolute pleasure. You’ve been so real. Thank you.

How can we share with our community what you are doing at Nutrition Built Health, how people can connect with you and Jennifer, um, how they can follow along with you. I think your social media is fantastic.

 Bradley Goldman: There’s so many ways you can go to my Instagram at Bradley a Goldman. If you click the link, there’s a link to our private or our free Facebook group. Our free Facebook group is honestly where you can get the most value. , it’s going to be the most, personal you’re, you know, we’re in that group.

, we do Facebook lives, Jennifer and I try to do , at least once a week. . My Instagram at bradleya goldman. . My Facebook is where I spend most of my time. , nutritionbuildstrength. com. If you go there, you, uh, you can use our free, uh, macro and calorie calculator.

Once you submit your information in there, we , email you, , a how to guide on how to actually implement those numbers. Those numbers are pretty useless for most people. So we give you a guide on how to use those. , if you ever want to get on a call and you want to talk, fill out our client discovery form.

Get on our email list. Our email list is funny.

Dawn & Courtney: Are you shirtless on your email list? Yeah, are you

 Bradley Goldman: you get, you get, you got to ask Jennifer for those.

Dawn & Courtney: Okay, good. And your wife has an, er, fiancé

 Bradley Goldman: not, that sounded so nice.

Honestly, anybody that’s listening to this, I get it. Like listening to a 35 year old man, talk about weight loss and menopause and women’s health. It’s difficult. Like I said, I took care of my grandmother.

My father died. I’m taking care of my mother. And most importantly, my, my daughter was born. I realized I wanted to leave something better for her. Now I’ve got Jennifer in my life and I’ve got, you know, a 15 year old stepdaughter who is also going to grow up and hopefully a different world than the women who I loved.

The word they grew up when it came to their weight loss and their nutrition. And hopefully we can leave this world with a few more answers that are a little more attainable without so much noise to make sure that they don’t have the same relationship with food and shitty experiences that the women I love had to grow up with.

Dawn & Courtney: Wow. You are amazing, Bradley. Thank you so much. We feel humbled and honored, um, are certainly much smarter for talking to you today. Uh, Bradley Goldman, CEO of Nutrition Built Strength, , with his lovely fiance, Jennifer Barker. Who was on already and we will have them both back.

 Bradley Goldman: Thank you.

Leave a comment


Join our community to
stay informed and supported through your journey.